Video: RNLI: Float to Live campaign

By The Newsroom
Published 23rd May 2018, 14:53 BST
Updated 8th Jun 2018, 08:44 BST
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Ahead of the Bank Holiday weekend and school half-term, the RNLI revealed today that remembering to float helped prevent at least seven people from drowning during dangerous situations in the water in 2017.

The charity urged floating as a key survival skill 12 months ago. Now, in their 2018 Respect the Water campaign, launched today, they are further refining the advice and urging the public to practice floating.

While figures out today also revealed a drop in coastal fatalities from 156 in 2016 to 109 last year, over half those fell or were swept into the sea, never intending to go in. Startlingly, 91% of the fatalities were men.

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